Trucks are one of the most quintessential American icons. In fact, the Ford F-150 is the 14th most American thing ever. I have to point out here, that it was only beat out by Kentucky Bourbon/Tennessee Whiskey, the hot dog, cowboys, the Second Amendment, George Washington, the Statue of Liberty, Mount Rushmore, Resolve, Coca-cola, Baseball, Winning, the Constitution and the American People themselves. Not too shabby if you ask me!
This year Dodge boasted back to back "Truck of the Year" awards from Motor Trend--which is pretty impressive considering the field of competition which includes heavy weights Chevy and Ford. But if you spoke to Gottlieb Daimler, inventor of the first "truck" (I'll admit, it's a loose definition), pictured below, I'm sure he would be skeptical to believe the magnitude of the fanfare surrounding "Truck of the Year" in America.
And not too long after Daimler, came Ford's first truck concept. She's a beauty, isn't she? Now, these trucks didn't have a whole lot of power or much hauling capacity, and they faced a much greater struggle than their sister automobile--the passenger car. When automobiles were first introduced to the general public, they were seen as a tool for freedom, the ability to go places. But trucks, while they still accomplished this (although, with a bit more struggle as the normal drive trains used in passenger cars tended to fall short for more heavy duty vehicles), they didn't have the public convinced.
And really, we all know the hardships that the truck has faced, even in recent years. During the economic downturn of 2008, there was a large school of folks that were convinced the raising price of a barrel of oil would be the downfall of the great American Truck. But, in the end (in 1898 and 2008), it was the whole idea of the truck that was revolutionary and that keeps us hooked. Trucks bridged the gap between utility and convenience, personal freedom and the working man's efficiency.
But after all these years, where are trucks headed? While I am certain that trucks will indeed have a bright future, especially in North America, I'm not so certain about this GMC concept truck from the Chicago Auto Show. Sure it's shiny and the paint looks great, but...
...to me, it looks more like a throwback to the Chevy El Camino of 1982 than the future of trucks. But, maybe that's just me? You can't lie, you see the resemblance. Perhaps it is the extension of the cabin that will hurdle this concept/retro style into 2015, but either way, the short bed of this truck probably won't draw the rugged, "let's get this done" American featured in practically every Dodge commercial since the 2013 Super Bowl.
Trucks have come a long way. There is no denying that. Where they're going, probably can only be dictated by the American imagination, but I'm sure whatever that means, it will be exciting and keep all of us on the edge of our seats at the next round of Auto Shows in 2015.